LOCATIONS: | Munich |
TEAM SIZE: | 4 Promoter |
OPERATIONAL HOURS: | 6 days spread over 2 weeks |
UNFORGETTABLE PROMOTION CAMPAIGN: OPENING OF THE MAX & CO STORE IN MUNICH
In December 2024, our agency “Unforgettable People” had the pleasure of supporting a special promotional campaign: the grand opening of the new Max & Co store in Munich. Over the course of six days, spread across two weeks (every Thursday, Friday, and Saturday), we brought energy, charm, and a clear message to the heart of Munich.
GOAL OF THE CAMPAIGN
The goal was to make the new Max & Co store known, invite curious passersby directly into the store, and make the brand experienceable.
HOW WE DID IT
Promoters with heart and strategy: Our team consisted of four experienced promoters who were out in front of the store daily. With targeted communication techniques and lots of enthusiasm, they drew the attention of passersby to the new Max & Co store. Their task: to spark interest, inform, and charmingly guide them into the store.
IN-STORE ATTRACTIONS
- Photo Wall: A creative photo wall provided an unforgettable experience, allowing guests to take individual souvenir photos. These pictures became a real highlight and were eagerly shared on social networks.
- Panettone Tasting: An inviting Italian touch was a must. With lovingly distributed panettone, we created a culinary experience and a warm welcome for the guests.
- Newsletter Registration: To strengthen customer loyalty, visitors had the opportunity to sign up for the newsletter on-site and stay informed about future offers and events.
RESULTS
The campaign was a resounding success! Through direct contact in front of the store, we were able to engage numerous customers and generate excitement for the new location. The in-store activities created positive emotions, increased customer dwell time, and facilitated strong networking—both offline and online. The photo wall and panettone tasting were particularly well-received, resulting in significant social media reach.
We thank Max & Co for trusting our work and are proud to have been part of this successful store opening. With targeted efforts, creative ideas, and a passionate team, we demonstrated just how impactful promotion can be.
