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LOCATIONS: |
Berlin and Bremen |
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TEAM SIZE: |
1 promoter per supermarket |
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WORKING DAYS: |
15 days in June & July |
KO&CO POS TASTING
In June and July, we spent several weekends in selected supermarkets in Berlin and Bremen to carry out an exciting tasting campaign with our promoters.
OUR RESPONSIBILITIES
We not only provided the staff for this campaign, but also provided comprehensive training for our promoters. Our aim was to bring Ko&Co products closer to customers and offer them a unique tasting experience.
PROCEDURE OF THE TASTING
Our promoters first prepared the Ko&Co products in the Airfryer directly at the POS and then fried them in the pan until crispy. This preparation method enabled us to ensure that the products were presented to consumers in top quality.
During the tasting, our trained promoters explained the benefits of the products to the customers and were available to answer any questions. Thanks to their in-depth knowledge and friendly manner, they were able to arouse the interest of customers and promote a positive perception of the Ko&Co brand.
LOGISTICS AND REALIZATION
Unforgettable People took over the entire logistics of the campaign. From transporting the required materials to coordinating the days of operation – we made sure that everything ran smoothly. Our promoters received intensive training to ensure that they were well prepared for their tasks and were able to present the Ko&Co products in the best possible way.
SUMMARY
The tasting campaign was a great success. Thanks to the careful planning and professional implementation by our team, Ko&Co was able to gain many new customers and increase brand awareness. We are proud to have been a part of this project and look forward to many more successful campaigns in the future.
Stay tuned for more updates and insights into our exciting projects!
Visit the Ko&Co website for more information about their products: Ko&Co
