LOCATIONS: | Munich, Bonn, Berlin |
TEAM SIZE: | 5-6 brand ambassadors per city |
WORKING HOURS: | 12 days |
HEINEKEN 0,0 ROADSHOW
In recent weeks, we had the exciting task of supporting the Heineken 0.0 Roadshow in three German cities: Munich, Bonn, and Berlin. As an agency specializing in staffing, recruitment, and project management, we provided all the personnel and handled the organizational execution for this successful campaign.
THREE CITIES, ONE GOAL: EXPERIENCE HEINEKEN 0.0
Heineken’s goal with this roadshow was to introduce Heineken 0.0, the alcohol-free option, to a wide audience. In each city, 5-6 promoters served as Brand Ambassadors, representing the brand and surprising visitors with free bottles. Altogether, our teams in the three cities achieved an impressive 48 man-days of work.
Munich: Our first stop was the Munich Mash concert, an event perfectly suited to put Heineken 0.0 in the spotlight. With our booth on-site, we distributed around 9,000 bottles to concertgoers, creating a memorable brand experience.
Bonn: In Bonn’s city center, we reached the urban audience. Our team ensured Heineken 0.0 was present right where city life happens. Again, around 9,000 bottles were handed to passersby.
Berlin: At the RAW Gelände, one of Berlin’s trendiest spots, our team was perfectly positioned to present the brand in a creative setting. With a constant flow of visitors, we once again distributed 9,000 bottles.
