SUCCESSFUL PROMOTIONAL CAMPAIGN FOR A HEAT PUMP MANUFACTURER IN NORTH RHINE-WESTPHALIA AND LOWER SAXONY
LOCATIONS: | At a total of 15 locations in North Rhine-Westphalia and Lower Saxony |
TEAM SIZE: | 15 Promoter |
OPERATIONAL HOURS: | Twice a week, on Mondays and Saturdays |
In October and November, our agency, Unforgettable People & Event GmbH, had the privilege of executing an exciting promotional campaign for a renowned heat pump manufacturer. The goal of the campaign was to raise awareness of the innovative heat pump offering among hardware store customers on-site and connect potential prospects with the sales team.
OUR PROMOTERS IN ACTION
Our 15 experienced promoters were deployed twice a week, on Mondays and Saturdays, at a total of 15 locations in North Rhine-Westphalia and Lower Saxony. With an attractively designed promotion stand and in-depth product knowledge, they informed customers about the benefits of modern heat pumps.
The sustainable aspects of this technology were particularly emphasized: Heat pumps use energy stored in the air, water, or earth and convert it into environmentally friendly heating energy. As such, they are a key technology for the energy transition and a climate-friendly alternative to fossil fuels.
OUR SERVICES AS AN AGENCY
As an agency, we took care of the entire organization of the promotion:
- Promoter Selection and Training: We carefully selected and extensively trained the promoters to ensure they were fully knowledgeable about the technology and benefits of heat pumps.
- Location Coordination: Our team organized the routing for the deployments at the 15 locations to ensure smooth operations.
- Quality Management: Throughout the entire campaign, we were available as a point of contact for the promoters and our client, making adjustments as needed and ensuring consistent high quality in the promotion.
TARGETED LEAD GENERATION
A key component of the campaign was the targeted collection of contact information from interested customers. This allowed the sales team to follow up directly with the generated leads and conduct further consultation sessions. Many customers expressed strong interest in the possibility of reducing their heating costs long-term with heat pumps, while also actively contributing to climate protection.
CONCLUSION
The promotion was a complete success: Many conversations were held, numerous qualified contacts were collected, and awareness for sustainable heating solutions was increased. Particularly gratifying was the positive response to the ecological benefits of heat pump technology, which not only reduces individual energy consumption but also sustainably lowers CO₂ emissions.
We are pleased that our efforts helped bring our client’s brand into sharper focus for the target audience and actively supported sales. Our campaign once again demonstrates that the demand for renewable energy is steadily growing, and companies that focus on sustainable solutions are benefiting from this development.
Are you planning a successful promotional campaign as well? Then we are the right partner for you! Contact us for personalized advice and tailor-made concepts.
IMPRESSIONS OF OUR WORK
